TikTok is introducing a new feature that permits them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the service revealed that it presently contains over 1 bn AI videos.
Trial and Implementation
The new functionality is being tested over the following weeks before a full-scale launch. This advancement coincides with a surge in content created by AI, spurred by recent content generation software.
The Broader AI Trend
Recent reports that approximately a tenth of the quickest rising content creators on a competing service primarily display AI-generated videos. A large amount of this material is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often nonsensical or surreal.
Based on user feedback that a lot of users enjoy content made with AI tools, from computer-generated images to educational videos, and we intend to provide users the power to increase or decrease of that, based on their own preferences,” said a spokesperson.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its network tagged as artificially created. Collectively, more than 100 mn media items are submitted to the platform every day, making clips made by AI a minor portion of its complete catalog.
Customizing Your Feed
Members will be capable of limit or boost the level of AI content they see by opening the content preference feature in the platform and picking AI-made media. Additional categories that can already be modified under the tool encompass news, style, aesthetics, and dance.
Platform Guidelines
TikTok’s policies require creators to tag convincing AI-made content, and it bans malicious fake videos of well-known individuals or crisis events. Any believable artificial content that is without a tag can be removed under its user guidelines.
Furthermore, the app will now add an AI-generated tag to content produced via its built-in AI features, or detected by an industry-wide initiative for spotting content made by AI. This step is intended to deter users from seeking to evade the labeling process.
Responsible AI Funding
TikTok is additionally establishing a two million dollar AI literacy fund for professionals and organizations to develop educational content about ethical AI use. This project will support non-profit groups specializing in educating programming and robotics.
Content Safety Approach
The platform has justified its safety measures, amid debate over proposals to cut jobs for a large number of safety staff in Britain. TikTok is planning to cut 439 jobs in its content moderation team in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by AI moderation.
A senior executive stated that people-led review would still have a role, but automated tools can safeguard staff by removing the most graphic content before it has to be seen by staff. The platform announced a significant reduction in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is where a lot of the machine support is really helping us process content quickly.”
